Peters Communications
Expert Content, Marketing and PR Services

Resume

DAWN M. PETERS

 

27 Irene Avenue                                                                                               Telephone: 978-985-7745

Billerica, MA  01821                                                                                           E-mail: dawnmpeters@comcast.net

 

PROFILE       Results-driven Writer, Marketing and Communications Professional. Specializes in writing and producing high quality communications that build brands and enhance images. Consistently successful in developing business growth strategies, directing effective marketing and public relations campaigns that drive revenue growth.  M.S.- Marketing Analytics.

 


Areas of Expertise

PR, Marketing & Writing
Branding, Positioning & Image Building
Marketing & Advertising Strategy Design
High-Profile Event & Campaign                          Management

Strategic Alliance Negotiations
Instructional Program Delivery
Multifunctional Team Leadership
Customer Relationship Management

 

PROFESSIONAL ACHIEVEMENTS

 

   PETERS COMMUNICATIONS                                                      Billerica, MA

   PR Consultant                                                                     2008 - Present

Public Relations Leadership

  • Publicize scientific and medical studies published in scholarly journals through news releases and direct media communications. 
  • Specialize in communication of medical and scientific research for the lay audience.
  • Generate exposure for clients with national and international print, broadcast, and online media including The New York Times, Reuters, Health Day News, Science  Daily, and UK Press Association.
  • Produce high quality public relations campaigns on time and in budget.

 

   BCC RESEARCH                                                                     Wellesley, MA

   Marketing Director                                                              2006 - 2008


Corporate Leadership


Promotional & Technical Writing

  • Designed a new logo, website and web ads creating a more effective brand identity.
  • Wrote new copy for ads, direct mail letters, brochures, catalogs, post cards, reports, executive bios, product benefits sheets and backgrounders for sales presentations.
  • Launched a successful weekly email marketing program that produced new leads.

 

   BLACKWELL PUBLISHING                                                          Malden, MA

                         Public Relations Manager, Global Corporate Communications        2003 - 2005


Corporate Leadership

  • Built a public relations infrastructure to support 1,000 employees world-wide for the largest  society publisher of scholarly publications.
  • Increased monthly clippings an average of 100% and received coverage in The New York Times, The Wall Street Journal, The Boston Globe, The Age, The Guardian, The     Independent, ABC.comMSNBC and other web-based news agencies.
  • Created discipline-based PR initiatives, positioning company as publishing  experts in gastroenterology, cardiology, neurology and neuroscience.


Public Relations Leadership

  • Established a press room, media database and managed media relationships.
  • Provided expertise as member of the Association of American Publishers, Professional Scholarly Publishing Division PR Task Force: collaborated on raising industry profile; sharing best practices and developing a web-based information resource.


Educational & Training Programming

  • Created PR Brief, a companywide newsletter used as a training and PR tool.
  • Developed and led a consultative PR training program on best practices for corporate marketers as a value added service to clients; program was rolled out throughout US.
  • Orchestrated 3 Blackwell Executive Seminars annually for journal editors and society executives: doubled attendance and positioned seminar as a key stakeholder event.

     CAMBRIDGE HEALTHTECH INSTITUTE (CHI)                                  Newton Upper Falls, MA
Director of Marketing     2000-2002
      Marketing Manager            1997 - 2000


Educational Corporate Leadership

  • Directed successful marketing strategies for a company delivering 50 global biomedical conferences, exhibits and 12 publications each year for academic, pharmaceutical, information technology, government and biotechnology industries.
  • Directed advertising, direct mail, e-marketing and public relations efforts that increased visibility, created branding and positioned company as an industry leader.
  • Collaborated as member of the senior management team on visioning, short and long-term strategic planning and problem solving.


Marketing & PR Management

  • Managed a $1.1M budget and built the marketing group from 3 up to 12: hired, trained and supervised individual staff to increase effectiveness and productivity.
  • Established conference branding program that increased revenues 40%.
  • Recognized for branding the Genome Tri-Conference.
  • Increased sales $25,000 in 12 months and $70,000 in 24 months with list rentals.
  • Instituted an online newsletter as a marketing and relationship development tool.


Public Relations Management

  • Built PR component into events: recognized for bringing in 50 media outlets, writers, publishers and PR professionals to write about the events and topics.
  • Negotiated strategic alliances with key industry publications valued at up to $85,000.
  • Directed development of an e-commerce website, increasing online registrations 23%.
  • Created a customer relationship management system of 250,000 contacts: instituted benchmarks, developed procedures and turned the database into a critical tool.

 

                          FLORALESSENCE, INC.                                                           North Reading, MA

                          Co-Owner, Business and Marketing Consultant                     1994 - 1997

                          •  Founded full-service florist and gift shop with average monthly sales of $10,000.

 

                          ORGANIZATIONAL DYNAMICS, INC. (ODI)                                  Burlington, MA

                          Direct Marketing Manager, Marketing Operations Department     1992 - 1994

                          Project Leader, Client Relations Coordinator                         1990 - 1991

                          •  Managed direct mail projects for a TQM product and services consulting company.

                          •  Received 6 Quality Awards and 3 consecutive nominations for Employee of the Year.

 

COMMUNITY LEADERSHIP

                          •  Mentor, Bentley University Alumni Mentoring Program.

                          •  Team Captain, Patsy’s Pals: recruit and manage annual fundraising teams of up to 75.

                          •  Board Member, Lupus Patient Advisory Board, Brigham and Women’s Hospital.

 

EDUCATION

                          BENTLEY UNIVERSITY                                                          Waltham, MA

                          Master of Science in Marketing Analytics                               2002

                          Bachelor of Science in Management; Minor in Marketing         1990

 

TECHNICAL SKILLS

                          •  Computers: PC and Macintosh platforms, Custom Marketing Database, Microsoft Office Suite
   •  Total Quality Management: Influence Without Authority, Performance and Process                   Management, Quality Action Teams, The Quality Advantage, Voice of the Customer

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